What does it really mean to live like a Spanish local? Maybe it’s knowing the best hotspots in Barcelona and Madrid? Or maybe it’s the ability to embrace spontaneous get-togethers and share fresh food with lively conversation. So when La Española Olive Oil launched in the UK, we wanted to bring the true ‘Live like a local’ spirit to the people. With a strategy and communications plan for their 2018 UK brand experience platform that excitesBritish food lovers with the authentic taste of Spain.
Bringing to life the ‘Live like a local’ proposition, the 360-degree integrated brand experience campaign included print and OOH advertising, digital and social media campaigns, a presence at the BBC Good Food Feast event, and video content featuring mini masterclasses from the chefs at La Hispania, in London. The campaign supported supermarket listings and our recipe videos and competition created unprecedented levels of social interaction.