Create an experience in three Middle East locations to showcase BMW's innovative design approach.

Spearheading GKL+ is 'FORWARDISM,' a tagline that celebrates the range's unwavering progressive design and unrivalled modern luxury.

Embracing 'progression and movement', every aspect of the experience continuously propels forward.

AVANTGARDE's vision came to life through a kinetic installation, interactive motion detection, and a dynamic water pond, all harmonised with curated bespoke digital content.

Held in Abu Dhabi, Dubai, and Riyadh, the event welcomed BMW VIPs, along with existing and potential customers. Attendees were amazed by an experience that not only communicated BMW's commitment to progressive and innovative design, but reaffirmed the brand's alignment with their own personal values.