Take an immersive brand experience to the Asian market.

The Grey Goose slogan ‘Fly Beyond’ was reimagined into a 360 immersive experience, inviting Thailand’s Neon Festival goers to explore their senses.

AVANTGARDE's concept blended bespoke digital elements to create a multi-sensory environment at a core area within the festival. A Scenic Infinity Ceiling, featuring the iconic Grey Goose logo, captivated visitors as they gazed into an infinite expanse.

The installation attracted over 45,000 guests during the three-day festival. This eye-catching exhibit led to increased brand engagement, as evidenced by the surge in social media activity and brand exposure.