Create a singular epic showcase of BOSE’s latest product portfolio and their vibrant new identity with emphasis on the transformative power of sound.  

Amplifying  Bose’s “Sound is Power” ethos, an electrifying sound experience unfolded against the captivating backdrop of the Shanghai city skyline. Through a series of activations that blended curated visual elements with ultra-audio experiences, Bose expressed their colourful new identity and reinforced their unmatched sound-technology. Dynamic lightshows, exciting product reveals, and thrilling musical performances, served as a powerful homage to the brand’s singularity in realising the transformative power of sound.   

Highlighted as the “One Bose” experience, effectively revealed the new brand identity and the latest product portfolio. 500 guests and 160 influencers embarked on a multi-sensorial journey epitomising Bose’s enduring dedication towards delivering the finest sound experience in the business.