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Bose - Sound is Power 

CHALLENGE

Create a singular epic showcase of BOSE’s latest product portfolio and their vibrant new identity with emphasis on the transformative power of sound.  

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RESPONSE

Amplifying  Bose’s “Sound is Power” ethos, an electrifying sound experience unfolded against the captivating backdrop of the Shanghai city skyline. Through a series of activations that blended curated visual elements with ultra-audio experiences, Bose expressed their colourful new identity and reinforced their unmatched sound-technology. Dynamic lightshows, exciting product reveals, and thrilling musical performances, served as a powerful homage to the brand’s singularity in realising the transformative power of sound.   

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Impact

Highlighted as the “One Bose” experience, effectively revealed the new brand identity and the latest product portfolio. 500 guests and 160 influencers embarked on a multi-sensorial journey epitomising Bose’s enduring dedication towards delivering the finest sound experience in the business.  

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