Position Jaguar Land Rover as one of the world’s most desirable brands through contemporary experiences that redefine modern luxury. 

In collaboration with JLR, AVANTGARDE has gone on to deliver bespoke, art-led experiences in Miami's Art Week, to curated global drive programmes, the exhilarating Defender House experience and a commanding presence at Guangzhou's grand auto exhibitions. The long-standing partnership with JLR is a testament to AVANTGARDE’s ability to transform a powerful brand message into a range of emotive live experiences that is reflective of the brand’s rich heritage and aspirational vision. 

Together AVANTGARDE and JLR have produced experiences around the world that speak directly to the modern luxury aesthetic and lifestyle of JLR’s esteemed clientele.