Create an iconic experience to relaunch the brand in the Middle East.

The experience AVANTGARDE created for the relaunch celebrated the fashion icon against the backdrop of the monumental Burj Khalifa. As guests entered the space, they were completely unaware that they were stepping into the famous FENDI monogram. They were treated to a carefully curated, multi-sensory experience that included a captivating performance by Bales Fathi.

Attended by 140 of the regions top fashion and lifestyle influencers, along with media and Fendi VIPs, the monogram installation and Burj Khalifa activation became an unprecedented viral sensation. This solidified Fendi's position as a leading fashion brand not just within the region, but on a global scale.