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Porsche - Further Together

CHALLENGE

Deliver unforgettable brand experiences that create fans across the globe whilst engaging and celebrating the existing Porsche community. 

RESPONSE

AVANTGARDE, in collaboration with Porsche teams around the world, has curated a myriad of strategically designed experiences in 18 international markets across Asia, the Middle East, Europe and the USA.

Starting 16 years ago with the annual Carrera Cup in Asia, AVANTGARDE have gone on to deliver the global, award winning ‘The Sound of Porsche’ pop up experience tour, management of the VIP Porsche delegation at the 24 Hours of Le Mans race, the iconic ‘Soul Journey’ that saw the 911 and the Taycan journey across the Middle East,  global launch of  Panamera in Shanghai & Dubai and the Ice Experience in Finland created fans of the brand that transcended borders. 

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Impact

Utilising the unrivalled understanding of the Porsche brand that is shared across AVANTGARDE Global offices, each experience brings to life the superior design aesthetics, passion and timeless sense of cool that speaks to the spirit of the brand and is instantly recognisable by Porsche fans around the world. 

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