Create a unique experience for the premier of the Maybach Haute Voiture.

AVANTGARDE transformed the Maybach logo into a surreal landscape, taking guests on a journey from the moon to the desert to celebrate the global premiere of the Maybach Haute Voiture. This exclusive experience integrated the unique colours synonymous with the vehicle, blending metallic treatments with our organic, natural surroundings. The experience also featured an exclusive runway show by renowned designer, Zuhra Atelier.

The event, shared across Mercedes' social media channels, garnered a global audience and produced an abundance of photos and images shared by attending media, influencers, and VIP guests. This led to widespread global awareness of the Maybach Haute Voiture world premiere.