Create a fully interactive, multimedia event to launch the new Lufthansa using mobile technology.

Lufthansa has been roaming the skies since 1918. To mark the introduction of the new Lufthansa brand, AVANTGARDE created a fully interactive experience to celebrate their new identity. 2,500 guests used their smartphones with over 155 screens as an art installation to shape the space with content they can interact with on their own device.

The #Explorethenew event set new milestones in the digital experience era. With just a single swipe, visitors were able to upload personalized content, engage with existing content, and share their story with the world.