To create a layered experience in a desert backdrop and promote organic content creation.

The concept embodied the literal meaning of LIBRE which is “to be free”. We curated a holistic desert experience that symbolized nature's four elements- earth, fire, wind and water. To be one with nature means to live without bounds. The driving thought was to challenge the status quo and dare the guests to embrace their individuality. Freedom doesn’t wait. Neither should you.

Exclusively attended by VIP guests, influencers and media the event resulted in renewed engagement with the LIBRE product and increased social media engagement as attendees shared images of the incredible desert experience and a larger than life LIBRE fire display.