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Bvlgari - Serpenti 75 years of Infinite Tales 

CHALLENGE

Curate a narrative-driven journey immersing the visitors into the history of Bulgari’s Serpenti 75 years of Infinite Tales.

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RESPONSE

75 years ago, inspired by the jewels of Cleopatra, the world witnessed the genesis of Bulgari’s emblematic Serpenti collection. Since, it has been a journey endowed with mythical tales, unmatched artistry, and exquisite craftsmanship. Honouring the Serpent’s 75th anniversary and global celebration, the storied legacy was manifested into a public exhibition at DIFC Gate in Dubai. The thoughtfully curated exhibition of physical and digital layers immersed the visitors in a wondrous journey tracking through ages. Guests explored the mythical origins of the serpent, contemporary interpretations of its evolution, and culminated with the infamous Refik Anadol’s multi-sensorial masterpiece that signified the collection’s endless metamorphosis.

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Impact

The exhibition set in Dubai’s finance district garnered the footfall of over thousands, inclusive of prominent VVIP’s, macro-influencers, fashion personalities and the general public. The exhibition boosted brand exposure and organic content creation, whilst unravelling a powerful narrative that brought 75 years of the Serpent’s legacy to the forefront.  

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