Create a memory-lane activation on the iconic global personalities that have adorned the Serpenti range over the years, artistic showcases from regional talent, and wrapped up in elegance by the infamous Refik Anadol’s immersive creations.

Marking the 75th anniversary of the Bulgari’s iconic Serpenti collection, we intricately designed an art-curated guest experience that explored its affluent legacy. A public gallery exhibition was staged for two weeks at the DIFC Gate in Dubai where visitors journeyed into the storied heritage of the Serpent.

The experience created a city-wide buzz. Garnering footfall of over hundreds, it was also graced by prominent regional VVIPS, macro-influencers, fashion personalities that maximized social media traffic and drove brand awareness.