Launch the new Lufthansa brand on a global scale through a hybrid experience bridging a profound connection between the audience and the brand’s rich history. 

The "Explore the New" campaign, designed to support the new Lufthansa brand, aimed at fostering trust and familiarity among visitors. Through a live-hybrid experience, attendees were empowered to be co-creators. Leveraging creative technology, each visitor's smartphone was seamlessly connected to 155 screens, enabling them to actively shape the captivating art installation on display. This two-hour showcase unfolded simultaneously across the globe, guiding participants on an immersive journey through 100 years of the iconic Crane motif, offering a glimpse into the airline's promising future, and culminating in the climactic revelation of the new Lufthansa identity.  

By transforming 2500 visitors into co-creators, Lufthansa achieved a groundbreaking experience, marking a milestone in the brand's history. The "Explore the New" campaign captivated a global audience, propelling the new Lufthansa brand identity to soar to new heights.