Porsche Panamera – Monumentally Bold

CHALLENGE

The first Porsche Panamera was launched in 2009 with over 370,000 cars sold.  Panamera has since been recognized globally as the luxury segment’s sports car.  The new Panamera, sportier and has a more unique look.   

 

To launch the new Porsche Panamera in Singapore, to an exclusive, specially selected group of press, influencers and customers, with carefully curated, bold culinary experience and performance, integrated into an evening launch event. 

 

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RESPONSE

Monumentally Bold, The All New Panamera is re-imagined at the Claudine restaurant as a hero to the brands elegance and sophistication. Represented through bold and striking installations and mirror treatments, the design is a bold and sophisticated statement for Panamera enthusiasts. Lush floral installations and circular motifs accentuate the environments, positioning The New Panamera as the dazzling focal point for the experience.

A celebration of the Porsche Panamera DNA the design celebrates the luxurious design of the vehicle in the form of Digital technology and materiality. Showcased in a beautiful and elegant space, Claudine, enables guests to indulge and celebrate through a world of sophistication and exquisite style.

Welcome to ‘Monumental Bold’.

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IMPACT

Thirty of Singapore’s top press and influencers, along with ninety-four esteemed customers, were left in awe by the stunning  and monumentally bold brand new Porsche Panamera. The event seamlessly immersed attendees into the world of Porsche, featuring captivating musical performances, a stylishly curated dinner, and an unforgettable showcase that highlighted the vehicle's exceptional design and performance. The extensive media coverage positioned launch event as a remarkable event, making it an experience that resonated deeply with both the guests and the automotive community. 

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