Create an iconic concept that reflects BMW’s luxury division and underlines the futuristic and forward-thinking approach of the GKL+ segment.

In celebration of BMW’s commitment to progressive design and the unrivaled modern luxury that the GLK+ range represents, every aspect of the experience incorporated 'progression and movement' reflecting the brands’ continuous FORWARDISM. Embodying the core narrative, the vehicles were showcased in an environment that featured dynamic water, light and sound layers enhanced by kinetic art installations and interactive motion sensors. The experiences were delivered in the UAE and KSA to herald BMW’s innovative strides and significant achievements across the Middle East. 

The FORWARDISM experiences welcomed BMW’s existing and potential customers along with the media. Attendees were utterly engaged by the experience that not only communicated BMW's commitment to progressive and innovative design but reaffirmed the brand's alignment with their own personal values.