The goal was to promote the ID. family models and launch the new FAW-VW ID.7 Vizzion at the 2023 Shanghai Auto Show, using the new NBD 2.0 design language. The focus was on showcasing the edgy technologies of all ID. models, the first electric sedan of the ID. family, and the “In China, for China” strategy. This involved highlighting the four pillars of the ID. family—Sustainability, Safety, Smartness, and Comfort—and introducing the NBD 2.0 design language.

Volkswagen unveiled a completely new booth design, based on the concept of “VW City,” with four separate zones to represent the four pillars of the ID. family. The booth featured one of the largest naked-eye 3D video displays in the history of the China Auto Show. Key highlights included the Asia premieres of the ID. Buzz and ID. 5 GTX, along with the launch of the ID.7 Vizzion, the first electric sedan of the ID. family, and the showcase of the ID. Next.

The booth attracted approximately 400,000 visitors, with 105,000 followers watching the Press Conference & Interview Livestream. The Mini-Program received 212,000 user accesses, contributing to 2,890 onsite sales leads and 1,886 orders. These metrics highlight the strong engagement and interest generated, reinforcing Volkswagen's position in the electric vehicle market.