As part of the Born To Be Together funding project, the goal was to promote the Grana Padano D.O.P. and As.Co.Vi.Lo consortia, with a focus on increasing awareness of their quality labels through targeted activations. The project aims to showcase the certified quality and authenticity of these European premium products while highlighting the cultural heritage and traditions of their origin – Lombardy, Italy. 

To highlight the product varieties and to embody the power of heritage, several activations took place for Born To Be Together: 

A roadshow, led by renowned TV-chef Andi Schweiger, brought Lombardy's specialties directly to culinary schools across Germany, giving aspiring chefs firsthand experience with these premium ingredients and their high-end culinary applications.  

The three-year "Born To Be Together" project culminated in a multi-part grand finale, beginning with an exclusive food styling workshop for influencers. This workshop covered food photography essentials, showcasing the highlighted products in a visually engaging way. 
 
Lastly, at the "Night of Culinary Arts" event, press and influencers gathered for an evening of culinary delights. Attendees enjoyed tastings of Grana Padano cheese paired with artisanal bread from master baker Julius Brantner, sampling the cheese at various stages of aging. A cooking demonstration with Andi Schweiger further elevated the experience, reflecting the artistry and exceptional craftsmanship behind these Italian creations. 

Across all activations, a deeper understanding of the products and their traditions was successfully conveyed. Culinary students discovered both classic and innovative ways to incorporate Grana Padano cheese, and the enthusiastic feedback from the "Night of Culinary Arts" highlighted a shared admiration for Italian culinary craftmanship and these two heritage products. The final impression underscored that these products represent a cultural legacy and a harmonious blend of tradition and artistry. Ultimately, the project succeeded in achieving much print and online coverage as well as on social, that effectively conveyed the key messages of the 'Born To Be Together' initiative and successfully introduced its products to end consumers.