The objective was to bring Cartier’s LOVE IS ALL spirit to life through a spectacular festive installation at The Dubai Mall.

To celebrate Christmas the team at AVANTGARDE created a spectacular installation for our friends at Cartier. Cartier’s LOVE IS ALL spirit comes to life at the heart of The Dubai Mall unveiling a festive wonderland opposite the flagship boutique. The spirit of togetherness and holiday atmosphere surrounds a monumental Christmas tree with Cartier’s immersive lounge welcoming clients and visitors from all around the world. The creative inspiration of the impressive installation stems from Cartier’s LOVE IS ALL campaign, which highlights universal and timeless love, sharing and generosity.

Capitalising on the footfall in the region's biggest mall at the busiest time of year, the multipurpose installation resulted in increased customer dwell time and spending through the extended services available within the installation.


Further, as the first Christmas tree to stand in Dubai Mall for over a decade there was a significant spike in online engagement as both store and mall visitors alike shared their moment with the Cartier tree across social media.