Curate a narrative-driven journey immersing the visitors into the history of Bulgari’s Serpenti 75 years of Infinite Tales.

75 years ago, inspired by the jewels of Cleopatra, the world witnessed the genesis of Bulgari’s emblematic Serpenti collection. Since, it has been a journey endowed with mythical tales, unmatched artistry, and exquisite craftsmanship. Honouring the Serpent’s 75^th anniversary and global celebration, the storied legacy was manifested into a public exhibition at DIFC Gate in Dubai. The thoughtfully curated exhibition of physical and digital layers immersed the visitors in a wondrous journey tracking through ages. Guests explored the mythical origins of the serpent, contemporary interpretations of its evolution, and culminated with the infamous Refik Anadol’s multi-sensorial masterpiece that signified the collection’s endless metamorphosis.

The exhibition set in Dubai’s finance district garnered the footfall of over thousands, inclusive of prominent VVIP’s, macro-influencers, fashion personalities and the general public. The exhibition boosted brand exposure and organic content creation, whilst unravelling a powerful narrative that brought 75 years of the Serpent’s legacy to the forefront.