In order to increase brand awareness and communicate the core concept of its all-new Mercedes V-Class 260 Sport Edition, we put an unforgettable brand experience in an at the heart of the launch campaign.
We created a first-of-its-kind immersive theater play for the launch of the all-new V-Class. Based on a Hollywood blockbuster, we wrote a whole new story featuring the Mercedes V-Class as the protagonist. 200 select guests were able to experience the car’s concept and all of its features in a way that was both interactive and entertaining.
Meanwhile, speeches from high-profile celebrities like tennis legend Roger Federer and musician, DJ, and director Joe Hahn capped off an unforgettable launch event for all Mercedes fans.