With this in mind, NOVENTI, the market leader in the German healthcare market, is actively committed to climate protection.
In September 2019 the climate-neutral-certified company was invited to the UN Climate Change Summit in New York to speak to representatives of nations, cities and companies from around the world about its sustainable entrepreneurship. This sense of responsibility for the climate problem didn’t seem to be shared by US President Donald Trump. He had canceled his participation in the UN Climate Change Summit at short notice.
A fatal sign of ignorance – AVANTGARDE and NOVENTI were more than in agreement on this. Together, we wrote an open letter to “Dear Mr President,” calling on Trump to act on climate change. The letter was published on September 23, 2019 – the day of the big event – in the New York Times, BILD and the Handelsblatt.
Did our letter have anything to do with the fact that Trump, contrary to his previous announcement, showed up at the UN Climate Summit after all???
Our “Trump’s Climate Change of Life” campaign, which we documented in a video, was awarded the 2019 Epica Award in Amsterdam. This is the only international creative prize awarded by journalists.