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Project
Staatliche Kunstsammlungen Dresden
Client
Cultural Brands
Location
Germany
Location
Germany

15 museums, 10,000 tours, 10 different languages

The 15 museums of Dresden State Art Collections are among the most fascinating and inspiring museums in the world, featuring works from all continents and offering exceptional thematic diversity. Dresden State Art Collections were honored at the 13th European Cultural Brand Award with the title “European Culture Brand of the Year 2018”. The question was: How could we make these memorable museums unforgettable?

We set out to turn every visit into an even more extraordinary experience. It all started with specially designed guided tours and exceptionally well-trained tour guides with new offers for visitors and a method to develop individualized solutions for every inquiry.

All told, visitors have enjoyed more than 10,000 tours per year in 10 different languages.

Cases