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Project
Snow Force
Client
Porsche
Location
China
Location
China

Warming the extreme cold of Northern China

In 2018, Porsche and Avantgarde continued setting the industry benchmark with its Porsche Snow Force event: A driving experience that went far beyond mere driving. Courses were set up on the surface of the frozen Yunlong Lake in Inner Mongolia, and over 650 people were invited to race the complete Porsche range, including the all-new Panamera and the venerable 911 GT3.

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From the driving courses and vehicle arrangements to the exceptional hospitality area, we created a breathtaking winter driving experience for Porsche in this snow-covered wonderland. Guests pushed their driving skills to the max and brought plenty of heat to the extreme cold of Northern China.

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Cases