play pause drag click
preloader image National Paralympics Day, Brighton.
Project
National Paralympics Day Celebration
Client
British Paralympics Association
Location
United Kingdom
Location
United Kingdom

Become a Paralympic superhero

What does it take to become a superhero? It’s not speed. It’s not strength. It’s courage and a unique gift that you, alone, possess.

In order to inspire people for National Paralympics Day, we created the Come and Try roadshow to inspire people to gain a better understanding of the extraordinary talent and training required to excel as a Paralympic athlete. A place where everyone can become a Paralympics superhero, regardless if you have a disability or not. With simultaneous multi-zone fan parks in Nottingham, Brighton, and Plymouth, designed to celebrate disabled sports, we gave people the opportunity to have a go at a variety of activities based around the theme ‘How to become a superhero and a Paralympics champ’.

Over 3,500 people participated and became true superheroes in their own right.

preloader image ParalympicsGB, Carnival,
preloader image para_carnival_notts_088_bearb

Cases