What does it take to become a superhero? It’s not speed. It’s not strength. It’s courage and a unique gift that you, alone, possess.
In order to inspire people for National Paralympics Day, we created the Come and Try roadshow to inspire people to gain a better understanding of the extraordinary talent and training required to excel as a Paralympic athlete. A place where everyone can become a Paralympics superhero, regardless if you have a disability or not. With simultaneous multi-zone fan parks in Nottingham, Brighton, and Plymouth, designed to celebrate disabled sports, we gave people the opportunity to have a go at a variety of activities based around the theme ‘How to become a superhero and a Paralympics champ’.
Over 3,500 people participated and became true superheroes in their own right.