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Project
Meissen Website
Client
Meissen
Location
Global
Location
Global

One website or two?

In order to improve conversion rates for the Meissen website and let a broad target group experience the brand’s long history and extensive expertise, Meissen didn’t need a new website – it needed two, both integrated into an unforgettable online brand experience.

On the main site, visitors discovered the history and tradition of the legendary brand, while learning about the events and tours that bring the brand to life. The web shop integrated seamlessly with in-store points of sale, the enterprise resource management system, and the service center’s booking system.

Both sites benefitted from the optimum combination of design, typography, and color, and both experienced a significant increase in visits per month, while conversion rates skyrocketed.

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Cases