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Project
Mazda CX-5 Dealer Congress
Client
Mazda
Location
Germany
Location
Germany

Welcome world! Let’s drive together

3108 guests, 3 locations, 6 hotels, 115 vehicles, 170 staff members, 24 European markets, 32 nationalities, 17 languages, 1500 charter flights, 1086 individual flights, 830 car washes, and 240 paella pans … need we say more?

From high concept down to the very last detail, this impeccable dealer congress for the all-new Mazda CX-5 was a holistic and integrated brand experience. We created a brand space in which dealers from around the world were immersed in the world of Mazda, where they spent two days enjoying thrilling and instructional product trainings highlighting the car’s features and the brand’s world.

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Cases