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Living Medal Count

Reaching over 750 million worldwide

Volkswagen briefed Avantgarde to create a stunning showcase for the 2014 Olympic Games in Sochi. So we chose the world’s most Googled topic during the Olympic Games: Medal Count. But people deserve more than just a boring old ranking. Our idea: Make the medal count come to life. So we transformed a normal VW brand pavilion into a powerful brand experience that inspired millions of people across the globe: The world’s first Living Medal Count.

Our one-of-a-kind brand pavilion for Volkswagen featured digital animation on a 540 square meter LED screen, combined with slick dance moves performed by 60 live dancers. Whenever there was a change in the rankings, the Living Medal Count sprang into highly choreographed action. For the first time ever, this popular event statistics tool was utilized in an artistic way, while creating a unique story for Volkswagen. In other words: The Olympic medal count came to life! We created buzz and truly amazed 750 million people both on-site and in front of their TVs, worldwide.

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