The task: To generate as much brand awareness, buzz, and WOM as possible for Innocent Smoothies. The challenge: Very limited budget.
Centered around Innocent’s core values, we helped the brand to start the world’s first love storm campaign. Instead of adding to the shitstorm, the campaign encouraged people to share a love storm moment on social media with the hashtag #letslovestorm. For every post, Innocent donated 10 cents to SOS Kinderdorf to help children in need. The best posts won a little icing on the cake: The Innocent team delivered a bag of smoothies directly to their doorstep, creating more moments of love.