When we talk about technology innovation, design and added value in the consumer electronics sector, Philips is always top-of-mind. At the trade exhibition IFA, we were challenged to deepen Philips’ brand image and communicate the brand position ‘There is always a way to make life better’.
Our concept: Always on. We translated the brand’s superior innovation expertise into a powerful brand experience that fused the latest technology and live performance, in which our actors brought the “Always on” concept to life.
The whole space provided a platform for Philips to bring over 40,000 visitors closer to the features and benefits of Philips technology and brand promise in everyday life.