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Project
IFA 2018
Client
Philips
Location
Germany
Location
Germany

Always on

When we talk about technology innovation, design and added value in the consumer electronics sector, Philips is always top-of-mind. At the trade exhibition IFA, we were challenged to deepen Philips’ brand image and communicate the brand position ‘There is always a way to make life better’.

Our concept: Always on. We translated the brand’s superior innovation expertise into a powerful brand experience that fused the latest technology and live performance, in which our actors brought the “Always on” concept to life. 

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The whole space provided a platform for Philips to bring over 40,000 visitors closer to the features and benefits of Philips technology and brand promise in everyday life.

Cases