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preloader image The VW Icons Electrified Event in Shanghai
Project
Creating 9,3 million fans
Client
Volkswagen
Location
Shanghai
Location
Shanghai

Creating  9,3 million fans

 

Presenting the world with three electric models ready for series production along with two concept cars is guaranteed to be a success. In addition to 250 guests, 9.3 million people streamed the Icons Electrified event in Shanghai.

In a multi-sensory show, VW China, together with Avantgarde, presented the E-Golf, E-Bora and E-Lavida.  For two days, media representatives were able to get to know the electric cars at an exclusive brand workshop and, of course, test drive them.

preloader image The VW Icons Electrified Event in Shanghai
preloader image The VW Icons Electrified Event in Shanghai
preloader image The VW Icons Electrified Event in Shanghai
preloader image The VW Icons Electrified Event in Shanghai

Cases