In the competitive car tyre arena it’s hard to convey a point of difference. Bridgestone recognized this and applied a consumer first approach to its product development and marketing support for their trade customers.
In order to build European trade relationships with retail sellers and celebrate their new Olympic sponsorship we created a residential brand experience on the stunning Athenian Riviera. Themed around Bridgestone’s proposition ‘Master the journey. No matter what,’ we launched the all-new Bridgestone Turanza T005 and a new range of sales and marketing support services to 300 European retail sellers in a mesmerising arena show.
The immersive experience included workshop session and brand installations, and a buzz-worthy driving experience on an airstrip at the old Olympic village, all while showcasing the brand’s core values, product range, and approach to seller support.