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Project
570S Spider Driving Experience
Client
McLaren
Location
United Arab Emirates
Location
United Arab Emirates

Vroom vrooooooooooom

You’ll find plenty of scenic driving in the UAE. But nothing compares to the magnificent Jebel Jais mountain pass.

In order to create an unforgettable McLaren 570S Spider driving experience for customers and press from the entire region, we created a luxurious brand experience that began at sea level and raced towards the heavens. Our guests gathered at the Buglari Hotel, where they slipped on the brand-new McLaren 570S Spider and headed towards the peak of Jebel Jais.

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In addition to the incredible driving experience, everyone was invited to take their exhilaration to the next level with a ride on the world’s longest zip line. Even so, everyone walked away with a thrilling experience they'll never forget.

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