In order to target a young and female demographic during the 2018 Mercedes-Benz roadshow and to shape their brand image about Mercedes, we shifted the focus to social media, unique content creation and brand experiences that express the feeling of driving a Mercedes car.
Client Philip Morris
IQOS – Next Generation Retail
As a tobacco product, IQOS broke every convention in its category. So why would launching it in the European market be any different? Philip Morris partnered with Avantgarde to disrupt the industry, an on-going story that has seen the launch and management of multiple retail spaces across 3 countries.
Microsoft Business Summit
For the new event brand - Microsoft Business Summit 2019 (#MBS19) - we developed a holistic communication campaign that put people first. New technology such as artificial intelligence must serve people – not the other way around. And it is people that bring a digital conference to life. That was the central message.
Trump's Climate Change of Mind
Healthy people need a healthy planet. With this in mind, NOVENTI, the market leader in the German healthcare market, is actively committed to climate protection. In September 2019 the climate-neutral-certified company was invited to the UN Climate Change Summit in New York to speak to representatives of nations, cities and companies from around the world about its sustainable entrepreneurship.
Expo Energy Pavilion
The Energy Best Practice Pavilion at Expo 2017 Astana was designed with a true iconic design element that combined our in-house expertise in outstanding architecture design with digital interfaces that engaged over 230,000 visitors: The Energy Stream.
Explore the New
The world's first digital event, where guests became co-creators and could interact with 155 screens via their own smartphone.