Establish the “breakthrough” image of Tiguan L Pro via various features showcasing including intelligence, design and performance in one launch event and build up solid base for whole “Pro” family launch in China at later stage.

AVANTGARDE was tasked with presenting the Smartest ICE car and the ICE Car Intelligence Disruptor, celebrating SVW's 40-year heritage. The launch featured cutting-edge technology, including a numerically controlled dome composed of over 30 orbicular fabric discs with high-resolution projections, creating an immersive atmosphere. A 40-meter-long LED tunnel highlighted the product's breakthroughs, while every touchpoint from the immersive entrance and creative stage show to the refined lounge and after party delivered a seamless experience reflecting luxury, style, and innovation, leaving an unforgettable impression on guests.

The launch of the Tiguan L Pro showcased a product that seamlessly blends German design and performance heritage with innovative intelligence and technical advancements driven by local resources. Presented in a comprehensive and groundbreaking manner, the Tiguan L Pro firmly established its position as “the most intelligent ICE car,” effectively communicating this message across all market levels. The event attracted around 1,200 on-site guests, garnered over 100,000 social media pre-post views, and captivated more than 5 million live online spectators.