Create a high-impact premium retail destination and awareness campaign for Charlotte Tilbury as a part of Abu Dhabi Retail Season.

As a key pillar of the Layali Ramadan Campaign for Retail Abu Dhabi, AVANTGARDE produced a luxury Majlis for luxury beauty brand Charlotte Tilbury. 


The Majlis was beautifully infused with the brand’s essence, featuring immersive beauty activations and curated F&B experiences that offered visitors a complete luxury journey. AVANTGARDE developed the campaign’s key visual, produced impactful OOH assets for billboards and mall screens, secured a mix of micro and macro influencers, and crafted engaging social media content to amplify the campaign's reach.

With the region’s biggest beauty and fashion influencers in attendance, AVANTGARDE achieved a remarkable social media reach of over 18 million and secured a staggering PR value of $4.5 million. The campaign generated a total Earned Media Value (EMV) of $8,845,773 and an impressive total social media reach of 208,688,408. More than 150 media influencers and celebrities participated, and the event attracted over 5,000 on-ground visitors.