In the face of mounting pressures from school, work, and family, "emotional value" has become the primary gauge for young Chinese consumers evaluating a product. Those that can evoke positive emotions such as relief, stability, or happiness are deemed to have higher emotional value. The idea of putting Einstein’s brain online originated from a Gen Z individual, who aims to offer buyers a pocket-friendly dose of fun conversation or a wild dream — priced at just 0.5 CNY (0.064 EUR). Other quirky products that have gone viral include sending "wild mosquitoes" to a friend with a ton of "buzz" messages pouring into their chatbox, or chatting with a human tree hollow that holds secrets.

These virtual products embody the hottest 'mood economy' trend in China, catering to young consumers.  Consequently, building a worry-free atmosphere centered on relaxation and healing could provide brands with a unique path for effective marketing in a tension-filled society.