AVANTGARDE proudly announces Renault's iconic Renault 5 activation at St. Pancras, London, in collaboration with Publicis London. 

AVANTGARDE, the leading global brand experience agency, is thrilled to announce its partnership with Renault for the highly anticipated launch of the iconic Renault 5. The activation is taking place at the historic St. Pancras International from 22^nd July to 11^th August 2024, on the main concourse. Eurostar is experiencing an unprecedented influx of passengers during the Paris 2024 Olympics, with nearly 3 million travellers expected during the Games period. 

The Renault 5, a beloved classic that has charmed automotive enthusiasts since its original release in the 1970s, is making a grand comeback. This activation celebrates the revival of a car that has left an indelible mark on automotive history, now reimagined for the modern era with advanced technology and contemporary design. 

This targeted marketing campaign at St Pancras, is not just about showcasing a new electric vehicle; it plays on cultural dynamics to enhance brand engagement. The strategy taps into the historic rivalry between France and England, turning it into a compelling and humorous narrative that resonates with audiences on both sides of the Channel. 

St. Pancras International, one of London's most iconic landmarks, provides the perfect backdrop for this momentous occasion. Known for its stunning architecture and vibrant atmosphere, the venue showcases the new Renault 5, offering visitors the chance to explore the car’s cutting-edge innovations. 

100% OOH Media Takeover: Renault 5 electrifies St Pancras International with a full OOH media Takeover in the Eurostar departures and arrivals lounges, transforming the iconic station into a vibrant celebration of innovation and design 

Display Car: Visitors will have the opportunity to engage with the new Renault that is on stand for a three-week period, highlighting the evolution of the model and showcasing the advanced technology and contemporary design. 

Exclusive Merchandise: Limited-edition merchandise celebrating the Renault 5 will be available, offering fans a chance to take home a piece of this iconic model.