At AVANTGARDE, we're at the forefront of integrating Artificial Intelligence (AI) into the fabric of our creative endeavours. Our dedication to leveraging AI underscores our commitment to innovation, creativity, and effectiveness. We're excited to share our comprehensive policy on AI use, reflecting our thoughtful approach to this transformative technology. 

Ethical Use and Creativity: We prioritize ethical considerations, carefully navigating biases and respecting copyright laws, ensuring that our AI-generated content is both innovative and responsible. 

Transparency with Clients: Our use of AI is characterized by transparency, ensuring clients are fully informed about the capabilities and limitations of AI in their projects. 

Commitment to Continuous Learning: We champion ongoing exploration and learning in AI technologies, staying ahead of technological advancements. 

Rigorous Quality Assurance: Our quality control measures are stringent, ensuring AI-generated content meets AVANTGARDE's high standards of excellence and creativity. 

Collaboration and Human Oversight: While AI enhances our capabilities, human creativity and oversight remain at the heart of our creative process. 

Protecting Intellectual Property: We're committed to protecting intellectual property, utilizing non-public repositories for creative content to ensure the integrity of our client's and our own IP. 

Innovation through AI: Amplifying Creativity and Operational Effectiveness 

AI isn't just a tool for us; it's a catalyst that enhances our creative visions and operational workflows. By employing advanced AI technologies, including generative AI and large language models, we unlock new possibilities for expressing complex ideas, embracing diverse perspectives, and creating rich visual and textual narratives with unparalleled speed. 


Precision in AI Utilisation: Mastering Strategic Prompts 

We recognize the delicate balance between creativity and precision in AI-generated outputs. Our commitment to mastering the art of crafting strategic prompts ensures that we fully harness AI's capabilities, delivering innovative and goal-aligned results across all projects.


Empowering Research and Strategic Insights through AI 

Our approach to research is revolutionized by AI, enabling swift synthesis and analysis of extensive data sets. This empowers our strategic planning and enriches our campaigns with deep, actionable insights, ensuring our work is both innovative and informed.   All AI-based findings are human-checked.


Creative Exploration: AI-Enhanced Storyboarding and Visuals 

AI's role extends into the rapid creation of storyboards and pre-renders, facilitating a seamless flow of creative exploration and decision-making. This process not only accelerates project timelines but also enriches the visual narrative of our campaigns.


Streamlined Development: The Role of AI in Coding 

Acknowledging the complexities of today's digital landscape, AVANTGARDE leverages AI to streamline coding and development, enhancing both efficiency and quality. A detailed policy outlines our approach to integrating AI tools in development processes. 

AVANTGARDE's AI policy encapsulates our vision of utilising AI to enhance our creative capabilities and operational effectiveness, all while adhering to our core values of creativity, innovation and ethical practice. Through these guidelines, we continue to offer exceptional value to our clients, reinforcing our position as leaders in the creative industry.