Wei | Director of Culture Marketing | AVANTGARDE Shanghai

Wei Wang at AVANTGARDE brings a blend of authenticity, insight, and passion to every project she touches.

With a strong foundation in communications and a career built across leading MNCs, Wei champions the belief that while commerce drives transactions, marketing and communication leave lasting impressions. For her, it’s not just about selling—it’s about building brand value that truly connects.

Specializing in lifestyle, FMCG, fashion, cosmetics, luxury, and cross-cultural projects, Wei’s experience spans industries and audiences. At AVANTGARDE, she’s played a key role in delivering standout work for global icons like Porsche, Audi, JLR, and SVW.