Based on trend research, consumer labs, and a quantitative survey, the white paper "Decoding Communities" decodes the characteristics of different types of communities and deciphers communication patterns, content, and relationships. Deep dives into the Twitch scene, football fans, podcast listeners, and fitness communities help to find triggers for passion and cohesion and give brands concrete starting points for building their own communities and developing their own brand. 


It also provides unique insights into non-commercial communities, puts trends and developments in a societal context, and offers numerous concrete recommendations for brands and organizations.