Like a virgin… whoo! The first Avantgarde Fashion Show, giving a stage to young designers
‘Shut up, old fags!’ A true scandal at Avantgarde Fashion Show by Gloria von Thurn and Taxis
A little era comes to an end, with Nina Hagen and Martin Schnaack
And a new one is born: 8 people unite to create Avantgarde, the agency
Creating the world’s first global guerrilla campaign: Puma contact lenses at the Olympic Games
About 20 years later, 110 people make 20 Million turnover
Avantgarde gets the Asia bug and opens doors in Shanghai
We deep dive into Dubai and open up our office in the Middle East. Inshallah!
London calling! And our office emerges
Gradually growing we reach a team of 250 experts
Boom!!! Within one year, we almost doubled to 400 people
We got a taste for summer in winter and plenty of football. Voila: Opening our office in São Paulo
The 77th ‘Avantgarde baby’ is born
The most appropriate photo of our annual ritual: Our Oktoberfest visit
Football’s coming home: Avantgarde at FIFA World Cup
30 years on from Fashion Week and we are now Germany’s biggest brand experience agency
Our first Agency of the Year Award. Thank you very much C&IT
AvaBurn: 10 days of dust at Burning Man
A new tradition. Losing at the Agency Cup annually, but being closer than ever before. Score!
Love is in the air: 123 couples have found each other at Avantgarde
33 years in business. 500 employees, 12 dogs, 8 sheep (not cloned) and 2 rabbits later
Oh yeah! Winning “Agency of the Year” again by C&IT Awards
Experiences are the new currency. They have the power to truly deliver proof of your brand’s promise while creating valuable interactions that result in deep emotional connections between your brand and your consumers. It is a new era that shapes marketing and brand management across the globe. But only a few brands know how to do it right.
For over 30 years, we’ve understood the power of experiences. We’re experts at designing powerful brand experiences that turn people into life-long brand fans and shape relevance worldwide. It’s simple, really: Create remarkable, unforgettable moments. Engage the audience in the experience. And inspire them to share the story.
And, of course, we make every single brand experience completely measurable, right down to the very last detail. Don’t believe it? Let us show you!
one interdisciplinary team of experts|
at the ready, around the globe|
Alexander is our jack-of-all-trades. He holds degrees in law and mathematics and has worked his way up from his early days as an Avantgarde promoter. He now oversees both real-life and digital solutions. When he is not busy generating new business, he aims for higher spheres on his kiteboard or yoga mat.
Bernhard is a brand strategy specialist who joined Avantgarde in 2015 after gaining experience in several big agencies in Switzerland and Germany. Originally from Germany, Bernhard is a coffee aficionado who is fascinated by contemporary art and design. He also enjoys basketball and skiing.
After building a career in the sports industry, Christian took on the challenge of launching Avantgarde China back in 2004. Today, he leads a team of experts across disciplines and established strong business connections in China and across the globe.
Christina’s first internship was at Avantgarde. She then worked for several PR agencies focused on international lifestyle brands, eventually landing at one of the world’s leading luxury brands. She returned to us in 2018 and is now head of corporate communication. Why? "No other agency has evolved in line with trends like Avantgarde."
Daniel studied Sports Marketing at the German Sport University in Cologne. Over the years, he transitioned from sports sponsoring to integrated brand experiences. He’s worked for a variety of marketing agencies, and even did a stint as F1 driver Nick Heidfeld's marketing manager. Daniel is passionate about football, basketball, and skiing.
Guido began his career as an Avantgarde brand promoter in 1993 and worked his way up to managing partner. He studied Sports Science at the German Sport University in Cologne – excellent preparation for the physical demands of his hectic travel schedule.
After beginning his career in the Automotive industry, Hans-Jörg spent 4 years in Beijing building and managing an experiential agency. He has worked on countless projects for Audi, Mercedes-Benz, and Porsche which makes sense given his passion for cars. In his free time, he can be found snowboarding the Alps or travelling the world.
Jörg is a passionate and dedicated senior-executive level consultant with over 20 years of experience in Germany and the US, mostly in the automotive industry. He’s worked in brand management, motorsport communication, experiential marketing, as well as strategic HR.
Luiz has always said the first step towards accomplishing is dreaming. When this entrepreneur guides projects, they exceed client expectations and deliver results beyond any briefing. After 10 years of running his own agency, he partnered up with Ricardo Bruno. And since 2011 they've managed the team at Avantgarde Brazil together.
Storytelling has been Katja's strength and passion throughout her long media career. She financed her studies writing travelogues, book and restaurant reviews. As a journalist she worked for newspapers and lifestyle magazines; she served on multiple editorial boards of popular women’s magazines and a large digital news platform. Katja joined Avantgarde in 2019, bringing her track proven ability and experience to create engaging narratives for brand experiences.
With a diploma in Architecture and a Masters in Conceptual Design, Marc began his career in classical architecture. A few years later he transitioned into communications, events, and content design, working for several different agencies. And in 2012, it all came together when he founded the architecture unit at Avantgarde.
Markus moves between two different worlds. You'll find him at Avantgarde, where he spends his time creating digital strategies, concepts, and products. But he's also trained conductor with expertise in Bavarian wind music and jazz.
After just one day of studying physics in Munich, Berlin-born Martin Schnaack felt the urge to do something a little different. So he created the Avantgarde fashion show, which soon became THE innovative, nationwide platform for young designers to show their collection and create fans. The mountain-bike enthusiast is still one of the true visionaries of the Avantgarde crew, always challenging convention and embracing change.
Matthias started his career in 1999 working for some of the largest agency groups in Europe. During this time, he became a member of the ADC and the D&AD and expanded into other forms of advertising. In 2011 Matthias joined Avantgarde where he decided to focus completely on brand experiences.
Ricardo has worked in communications for over 20 years. He's been a copywriter, monitored events, worked with sales and merchandising, and always strived to be a fair and inspiring leader. Today Ricardo is Luiz Arruda’s partner, and together they've been leading the Avantgarde Brazil since 2011.
Robert is our financial genius. Originally hailing from the Black Forest, he’s worked as both an auditor and a management consultant at Ernst & Young, gaining valuable experience consulting and auditing for a variety of industries. When he isn’t fostering Avantgarde’s strategic development, this passionate sportsman can be found travelling the world with his backpack.
At the age of 15, Robert realized he didn’t have what it takes to make it as a football star, so he decided to become a lawyer instead. After ten years working in sports media for companies like Axel Springer and Leo Kirch, he co-created Avantgarde Sponsoring in 2000. At long last he has fulfilled his dream playing with football stars, though it happens mostly in meeting rooms today.
Thanks to his studies and professional experience, Robert has travelled far beyond the shores of Europe – to Ugandan rainforests, Argentine pampas, and the west coast of the US. Before joining Avantgarde, he worked in consulting and advisory, as well as media and publishing. He’s passionate about hockey, and still dreams of one day to finishing his screenplay.
For over 30 years, Robin has called Dresden home. He loves the city’s many facets, especially its culture. Accordingly, his work is an amalgamation of agency life, marketing, the tourism industry, the arts, and culture. And true to our slogan “Creating Fans,” he’s set out to turn each museum visit into a remarkable brand experience.
After finishing her degree in Economics and Management, Sabina moved successfully into FMCG and Pharmaceutical companies such as Tchibo, Philip Morris Germany, Pfizer and GSK OTC. After 10 years of client-side, it was time for a new adventure – growing Avantgarde Shanghai. She later returned to Germany, settling in Munich with her daughter. When she's not managing or strategizing, you'll probably find her on a yoga mat, in a nearby lake, or skiing in the Bavarian Alps.
Sabine is 100% Avantgarde-home-grown. She joined the company straight away after finishing her degree in communication studies. After a few wild founding years in various international offices, she went on to become Head of Client Services. This supermom is also a passionate gardener who loves to travel the world.
An architect by trade with a master’s degree from Chicago, Sangeeta discovered her passion for live events during her first project for BMW Motorrad. In 2005 she launched Avantgarde Dubai and Abu Dhabi to build our client base in the Middle East. Currently she is literally “creating fans” by being responsible for our New Business opportunities. Exploring the world as a four-piece, Sangeeta loves scouting the world for beautiful design and yummy food.
After more than 20 years in advertising working with well-known national and international brands, Seeda decided to specialize in social media at the end of 2012. With the recent rise of content marketing, she established a social media content production team, combining her two passions. In private she is a wife and mother and has a great passion for board sports.
Stuart has worked on both the agency and the client side. He started Avantgarde UK in 2008, following nine years working for ATL and BTL agencies. He has a love of action-packed adventure and has canoed the rivers of Central America, trekked across the Sahara, cycled over the Karakoram Mountains, and holds a black belt in Jiu-Jitsu.
Tim has been a copywriter and creative director for some of the biggest agencies in ATL marketing. In 2011 he changed his focus to brand experiences and developed activation campaigns for brands such as Mercedes-Benz and VW. He’s won several national and international awards and is a member of the Art Directors Club Germany. He loves music, design and football.
together, we design powerful brand experiences|
and create stories to tell|
– Martin Schnaack