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creating fans|

since 1985|

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1985

Like a virgin… whoo! The first Avantgarde Fashion Show, giving a stage to young designers

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1986

‘Shut up, old fags!’ A true scandal at Avantgarde Fashion Show by Gloria von Thurn and Taxis

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1991

A little era comes to an end, with Nina Hagen and Martin Schnaack

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1992

And a new one is born: 8 people unite to create Avantgarde, the agency

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1996

Creating the world’s first global guerrilla campaign: Puma contact lenses at the Olympic Games

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2003

About 20 years later, 110 people make 20 Million turnover

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2004

Avantgarde gets the Asia bug and opens doors in Shanghai

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2005

We deep dive into Dubai and open up our office in the Middle East. Inshallah!

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2007

London calling! And our office emerges

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2010

Gradually growing we reach a team of 250 experts

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2011

Boom!!! Within one year, we almost doubled to 400 people

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2011

We got a taste for summer in winter and plenty of football. Voila: Opening our office in São Paulo

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2012

The 77th ‘Avantgarde baby’ is born

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2013

The most appropriate photo of our annual ritual: Our Oktoberfest visit

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2014

Football’s coming home: Avantgarde at FIFA World Cup

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2015

30 years on from Fashion Week and we are now Germany’s biggest brand experience agency

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2016

Our first Agency of the Year Award. Thank you very much C&IT

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2016

AvaBurn: 10 days of dust at Burning Man

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2016

A new tradition. Losing at the Agency Cup annually, but being closer than ever before. Score!

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2017

Love is in the air: 123 couples have found each other at Avantgarde

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2018

33 years in business. 500 employees, 12 dogs, 8 sheep (not cloned) and 2 rabbits later

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2018

Oh yeah! Winning “Agency of the Year” again by C&IT Awards

Experiences are the new currency. They have the power to truly deliver proof of your brand’s promise while creating valuable interactions that result in deep emotional connections between your brand and your consumers. It is a new era that shapes marketing and brand management across the globe. But only a few brands know how to do it right.
 

At Avantgarde, we design powerful brand experiences that shape brand relevance

 
For over 30 years, we’ve understood the power of experiences. We’re experts at designing powerful brand experiences that turn people into life-long brand fans and shape relevance worldwide. It’s simple, really: Create remarkable, unforgettable moments. Engage the audience in the experience. And inspire them to share the story.

And, of course, we make every single brand experience completely measurable, right down to the very last detail. Don’t believe it? Let us show you!

Facts

1985
founded
10
locations
7
countries
850
experts

one interdisciplinary team of experts|

at the ready, around the globe|

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preloader image Moods_1920x1080

Management

preloader image Sangeeta Amin
preloader image Sangeeta Amin
Head of Agency, Member of Executive Committee

An architect by trade with a master’s degree from Chicago, Sangeeta discovered her passion for live events during her first project for BMW Motorrad. In 2005 she launched Avantgarde Dubai and Abu Dhabi to build our client base in the Middle East. Currently she is literally “creating fans” by being responsible for our New Business opportunities. Exploring the world as a four-piece, Sangeeta loves scouting the world for beautiful design and yummy food.

preloader image Stuart Bradbury
preloader image Stuart Bradbury
Managing Director UK

Stuart has worked on both the agency and the client side. He started Avantgarde UK in 2008, following nine years working for ATL and BTL agencies. He has a love of action-packed adventure and has canoed the rivers of Central America, trekked across the Sahara, cycled over the Karakoram Mountains, and holds a black belt in Jiu-Jitsu.

preloader image Ricardo Bruno
preloader image Ricardo Bruno
Managing Director South America

Ricardo has worked in communications for over 20 years. He's been a copywriter, monitored events, worked with sales and merchandising, and always strived to be a fair and inspiring leader. Today Ricardo is Luiz Arruda’s partner, and together they've been leading the Avantgarde Brazil since 2011.

preloader image Alexander Böttcher
preloader image Alexander Böttcher
Managing Director and CDO

Alexander is our jack-of-all-trades. He holds degrees in law and mathematics and has worked his way up from his early days as an Avantgarde promoter. He now oversees both real-life and digital solutions. When he is not busy generating new business, he aims for higher spheres on his kiteboard or yoga mat.

preloader image Jörg Csallner
preloader image Jörg Csallner
Head of Platforms, Member of the Executive Committee

Jörg is a passionate and dedicated senior-executive level consultant with over 20 years of experience in Germany and the US, mostly in the automotive industry. He’s worked in brand management, motorsport communication, experiential marketing, as well as strategic HR.

preloader image Guido Emmerich
preloader image Guido Emmerich
Managing Director and CMO

Guido Emmerich began his career at Avantgarde back in 1993 and is now Managing Partner and the principal contact person for our customers. In order to make brands tangible within the framework of a sustainable brand experience and to proactively drive change from point-of-sale to point-of-experience, the qualified sports scientist always keeps up to date with the latest innovations and trends. In his free time he enjoys improving his handicap on the golf course.

preloader image Joost Greve
preloader image Joost Greve
Head of Business Design, Member of the Executive Committee

Joost worked for more than 20 years at the Lufthansa Group in several management positions, in the areas of Marketing, Sales, Customer Experience and Loyalty. In recent years, he led the frequent flyer programme Miles & More. In addition, Joost was very passionate about driving forward and being responsible for a spin-off from the Lufthansa Group, an in-house accelerator with a focus on customer excellence. He is now continuing this passion at Avantgarde with the aim to develop new business areas. Joost uses every free minute to travel, discover new cultures and enjoy good food. He originally wanted to become a musician or a sportsman, but he lacks the talent for pursuing his childhood dreams.

preloader image Stefanie Kliger
preloader image Stefanie Kliger
Managing Director and CPO

As Managing Director and Chief People Officer at Avantgarde, Stefanie is responsible for our largest asset - our team of 850 experience experts. She has many years of experience in building modern HR organizations and is a certified systemic coach and business mediator. Stefanie loves everything that makes life more beautiful: travel, good food, theater and concerts. But most of all she likes to spend time with her little daughter.

preloader image Robert Müller
preloader image Robert Müller
Managing Director and CFO

Robert is our financial genius. Originally hailing from the Black Forest, he’s worked as both an auditor and a management consultant at Ernst & Young, gaining valuable experience consulting and auditing for a variety of industries. When he isn’t fostering Avantgarde’s strategic development, this passionate sportsman can be found travelling the world with his backpack.

preloader image Bernhard Pompeÿ
preloader image Bernhard Pompeÿ
Managing Director Switzerland

Bernhard is a brand strategy specialist who joined Avantgarde in 2015 after gaining experience in several big agencies in Switzerland and Germany. Originally from Germany, Bernhard is a coffee aficionado who is fascinated by contemporary art and design. He also enjoys basketball and skiing.

preloader image Martin Schnaack
preloader image Martin Schnaack
Founder and CEO

After just one day of studying physics in Munich, Berlin-born Martin Schnaack felt the urge to do something a little different. So he created the Avantgarde fashion show, which soon became THE innovative, nationwide platform for young designers to show their collection and create fans. The mountain-bike enthusiast is still one of the true visionaries of the Avantgarde crew, always challenging convention and embracing change.

preloader image Karl Sponholz
preloader image Karl Sponholz
Chief Product and Technology Officer, Member of the Executive Committee

Karl is an entrepreneur at heart who has a proven track record in designing and building innovative technology products across multiple industries. Before joining Avantgarde Karl build up a multinational Fintech that he managed as COO. In his role as CPTO at Avantgarde Karl works on cutting edge technologies that will emerge a new experience category.

preloader image Christian Stipp
preloader image Christian Stipp
Managing Director Asia

After building a career in the sports industry, Christian took on the challenge of launching Avantgarde China back in 2004. Today, he leads a team of experts across disciplines and established strong business connections in China and across the globe.

preloader image Tim Strathus
preloader image Tim Strathus
Head of Agency, CCO & Member of the Executive Committee

Tim has been a copywriter and creative director for some of the biggest agencies in ATL marketing. In 2011 he changed his focus to brand experiences and developed activation campaigns for brands such as Mercedes-Benz and VW. He’s won several national and international awards and is a member of the Art Directors Club Germany. He loves music, design and football.

preloader image Roberto Warnert
preloader image Roberto Warnert
Managing Director Middle East

With a background in the events and entertainment industry that spans the European, American and GCC markets, Roberto is a dynamic creative with a strategic mind and a natural leader who has been creating fans for over 20 years. His passion for music and all of forms of digital media inspires everything he does; from the projects he leads as Managing Director of the Avantgarde Middle East office to the music he creates with his children in his spare time.

Our Network

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Turning technology into experiences

361 / DRX

361/DRX is a digital agency for augmented, mixed and virtual reality solutions, and a provider of technology-based brand experiences and interactive content. Following the motto “We turn technology into experience”, they create innovative and interactive experiences that go far beyond the boundaries of reality.

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Performance Marketing for brand experiences

Avantgarde Performance

As part of the AVANTGARDE Group we are responsible for international Performance Marketing and Digital Media. Our mission is to plan and execute campaigns across all digital marketing channels. With regard to the Customer Journey, we offer the full line of services and products – from the initial ad touchpoint to the measurable action. Contact: [email protected]

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Creating careers

Avantgarde Experts

Avantgarde Experts is the No. 1 personnel agency for marketing, communication and sales experts. From digital, engineering, procurement, logistics, marketing to human resources and office management, Avantgarde Experts recruits high potential students, graduates, professionals, and executives for over 500 national and international brands, large and medium-sized companies, family businesses, agencies, and start-ups.

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Reinventing frontend with AI-powered solutions

AddBots

Founded in 2016, addBots specializes in AI-based solutions to power innovative and engaging experiences across platforms. The newest member of the Avantgarde family provides cutting-edge solutions to make contact and stay connected with users, unleashing the true potential of chatbots that excite users and transform them into fans.

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Sports marketing and player management

Sponsoring

Since 2000 Avantgarde Sponsoring manages all kinds of careers in sports. Football players, TV-hosts, sports brands, World Cup winners, hidden champions, and young talents – our sporty partner has more than 20 years of expertise in sports marketing, player and personality management.

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Disruptive change consulting

Trendbüro

As Germany's first trend forecasting firm, Trendbüro is a strategic think tank and a consultancy for disruptive change and innovation management. Trendbüro is our partner when it comes to providing deep insights and detailed analysis of consumer values, behaviors, and all kinds of changes in our crazy, global world.

together, we design powerful brand experiences|

and create stories to tell|

– Martin Schnaack