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creating fans|

since 1985|

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1985

Like a virgin… whoo! The first Avantgarde Fashion Show, giving a stage to young designers

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1986

‘Shut up, old fags!’ A true scandal at Avantgarde Fashion Show by Gloria von Thurn and Taxis

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1991

A little era comes to an end, with Nina Hagen and Martin Schnaack

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1992

And a new one is born: 8 people unite to create Avantgarde, the agency

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1996

Creating the world’s first global guerrilla campaign: Puma contact lenses at the Olympic Games

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2003

About 20 years later, 110 people make 20 Million turnover

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2004

Avantgarde gets the Asia bug and opens doors in Shanghai

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2005

We deep dive into Dubai and open up our office in the Middle East. Inshallah!

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2007

London calling! And our office emerges

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2010

Gradually growing we reach a team of 250 experts

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2011

Boom!!! Within one year, we almost doubled to 400 people

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2011

We got a taste for summer in winter and plenty of football. Voila: Opening our office in São Paulo

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2012

The 77th ‘Avantgarde baby’ is born

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2013

The most appropriate photo of our annual ritual: Our Oktoberfest visit

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2014

Football’s coming home: Avantgarde at FIFA World Cup

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2015

30 years on from Fashion Week and we are now Germany’s biggest brand experience agency

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2016

Our first Agency of the Year Award. Thank you very much C&IT

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2016

AvaBurn: 10 days of dust at Burning Man

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2016

A new tradition. Losing at the Agency Cup annually, but being closer than ever before. Score!

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2017

Love is in the air: 123 couples have found each other at Avantgarde

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2018

33 years in business. 500 employees, 12 dogs, 8 sheep (not cloned) and 2 rabbits later

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2018

Oh yeah! Winning “Agency of the Year” again by C&IT Awards

Experiences are the new currency. They have the power to truly deliver proof of your brand’s promise while creating valuable interactions that result in deep emotional connections between your brand and your consumers. It is a new era that shapes marketing and brand management across the globe. But only a few brands know how to do it right.
 

At Avantgarde, we design powerful brand experiences that shape brand relevance

 
For over 30 years, we’ve understood the power of experiences. We’re experts at designing powerful brand experiences that turn people into life-long brand fans and shape relevance worldwide. It’s simple, really: Create remarkable, unforgettable moments. Engage the audience in the experience. And inspire them to share the story.

And, of course, we make every single brand experience completely measurable, right down to the very last detail. Don’t believe it? Let us show you!

Facts

1985
founded
10
locations
7
countries
500
experts

one interdisciplinary team of experts|

at the ready, around the globe|

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preloader image Moods_1920x1080

Management

preloader image Alexander Böttcher
preloader image Alexander Böttcher
Managing Partner and CDO

Alexander is our jack-of-all-trades. He holds degrees in law and mathematics and has worked his way up from his early days as an Avantgarde promoter. He now oversees both real-life and digital solutions. When he is not busy generating new business, he aims for higher spheres on his kiteboard or yoga mat.

preloader image Bernhard Pompeÿ
preloader image Bernhard Pompeÿ
Managing Director Switzerland

Bernhard is a brand strategy specialist who joined Avantgarde in 2015 after gaining experience in several big agencies in Switzerland and Germany. Originally from Germany, Bernhard is a coffee aficionado who is fascinated by contemporary art and design. He also enjoys basketball and skiing.

preloader image Christian Stipp
preloader image Christian Stipp
Managing Partner

After building a career in the sports industry, Christian took on the challenge of launching Avantgarde China back in 2004. Today, he leads a team of experts across disciplines and established strong business connections in China and across the globe.

preloader image Christina Hildebrandt
preloader image Christina Hildebrandt
Head of Corporate Communications

Christina’s first internship was at Avantgarde. She then worked for several PR agencies focused on international lifestyle brands, eventually landing at one of the world’s leading luxury brands. She returned to us in 2018 and is now head of corporate communication. Why? "No other agency has evolved in line with trends like Avantgarde."

preloader image Daniel Sack
preloader image Daniel Sack
Head of Office Cologne

Daniel studied Sports Marketing at the German Sport University in Cologne. Over the years, he transitioned from sports sponsoring to integrated brand experiences. He’s worked for a variety of marketing agencies, and even did a stint as F1 driver Nick Heidfeld's marketing manager. Daniel is passionate about football, basketball, and skiing.

preloader image Guido Emmerich
preloader image Guido Emmerich
Managing Partner and CMO

Guido began his career as an Avantgarde brand promoter in 1993 and worked his way up to managing partner. He studied Sports Science at the German Sport University in Cologne – excellent preparation for the physical demands of his hectic travel schedule.

preloader image Hans-Jörg Halbartschlager
preloader image Hans-Jörg Halbartschlager
Head of Office Berlin

After beginning his career in the Automotive industry, Hans-Jörg spent 4 years in Beijing building and managing an experiential agency. He has worked on countless projects for Audi, Mercedes-Benz, and Porsche which makes sense given his passion for cars. In his free time, he can be found snowboarding the Alps or travelling the world.

preloader image Jörg Csallner
preloader image Jörg Csallner
Managing Director Middle East

Jörg is a passionate and dedicated senior-executive level consultant with over 20 years of experience in Germany and the US, mostly in the automotive industry. He’s worked in brand management, motorsport communication, experiential marketing, as well as strategic HR.

preloader image Luiz Arruda
preloader image Luiz Arruda
Managing Director South America

Luiz has always said the first step towards accomplishing is dreaming. When this entrepreneur guides projects, they exceed client expectations and deliver results beyond any briefing. After 10 years of running his own agency, he partnered up with Ricardo Bruno. And since 2011 they've managed the team at Avantgarde Brazil together.

preloader image Marc Ottinger
preloader image Marc Ottinger
Head of Spatial Experience Design

With a diploma in Architecture and a Masters in Conceptual Design, Marc began his career in classical architecture. A few years later he transitioned into communications, events, and content design, working for several different agencies. And in 2012, it all came together when he founded the architecture unit at Avantgarde.

preloader image Markus Böger
preloader image Markus Böger
Executive Creative Director Digital

Markus moves between two different worlds. You'll find him at Avantgarde, where he spends his time creating digital strategies, concepts, and products. But he's also trained conductor with expertise in Bavarian wind music and jazz.

preloader image Martin Schnaack
preloader image Martin Schnaack
Founder and CEO

After just one day of studying physics in Munich, Berlin-born Martin Schnaack felt the urge to do something a little different. So he created the Avantgarde fashion show, which soon became THE innovative, nationwide platform for young designers to show their collection and create fans. The mountain-bike enthusiast is still one of the true visionaries of the Avantgarde crew, always challenging convention and embracing change.

preloader image Matthias Mittermüller
preloader image Matthias Mittermüller
Chief Creative Officer

Matthias started his career in 1999 working for some of the largest agency groups in Europe. During this time, he became a member of the ADC and the D&AD and expanded into other forms of advertising. In 2011 Matthias joined Avantgarde where he decided to focus completely on brand experiences.

preloader image Ricardo Bruno
preloader image Ricardo Bruno
Managing Director South America

Ricardo has worked in communications for over 20 years. He's been a copywriter, monitored events, worked with sales and merchandising, and always strived to be a fair and inspiring leader. Today Ricardo is Luiz Arruda’s partner, and together they've been leading the Avantgarde Brazil since 2011.

preloader image Robert Müller
preloader image Robert Müller
CFO

Robert is our financial genius. Originally hailing from the Black Forest, he’s worked as both an auditor and a management consultant at Ernst & Young, gaining valuable experience consulting and auditing for a variety of industries. When he isn’t fostering Avantgarde’s strategic development, this passionate sportsman can be found travelling the world with his backpack.

preloader image Robert Schneider
preloader image Robert Schneider
Head of Global Sports Marketing and CEO Avantgarde Sponsoring

At the age of 15, Robert realized he didn’t have what it takes to make it as a football star, so he decided to become a lawyer instead. After ten years working in sports media for companies like Axel Springer and Leo Kirch, he co-created Avantgarde Sponsoring in 2000. At long last he has fulfilled his dream playing with football stars, though it happens mostly in meeting rooms today.

preloader image Robert von Klot-Heydenfeldt
preloader image Robert von Klot-Heydenfeldt
Head of Strategic Business Development

Thanks to his studies and professional experience, Robert has travelled far beyond the shores of Europe – to Ugandan rainforests, Argentine pampas, and the west coast of the US. Before joining Avantgarde, he worked in consulting and advisory, as well as media and publishing. He’s passionate about hockey, and still dreams of one day to finishing his screenplay.

preloader image Robin Wenzel
preloader image Robin Wenzel
Head of Office Dresden

For over 30 years, Robin has called Dresden home. He loves the city’s many facets, especially its culture. Accordingly, his work is an amalgamation of agency life, marketing, the tourism industry, the arts, and culture. And true to our slogan “Creating Fans,” he’s set out to turn each museum visit into a remarkable brand experience.

preloader image Sabina Plessow
preloader image Sabina Plessow
Head of Office Vienna and Client Services Director

After finishing her degree in Economics and Management, Sabina moved successfully into FMCG and Pharmaceutical companies such as Tchibo, Philip Morris Germany, Pfizer and GSK OTC. After 10 years of client-side, it was time for a new adventure – growing Avantgarde Shanghai. She later returned to Germany, settling in Munich with her daughter. When she's not managing or strategizing, you'll probably find her on a yoga mat, in a nearby lake, or skiing in the Bavarian Alps.

preloader image Sabine Rogg
preloader image Sabine Rogg
Client Services Director

Sabine is 100% Avantgarde-home-grown. She joined the company straight away after finishing her degree in communication studies. After a few wild founding years in various international offices, she went on to become Head of Client Services. This supermom is also a passionate gardener who loves to travel the world.

preloader image Sangeeta Amin
preloader image Sangeeta Amin
Client Services Director

An architect by trade with a master’s degree from Chicago, Sangeeta discovered her passion for live events during her first project for BMW Motorrad. In 2005 she launched Avantgarde Dubai and Abu Dhabi to build our client base in the Middle East. Currently she is literally “creating fans” by being responsible for our New Business opportunities. Exploring the world as a four-piece, Sangeeta loves scouting the world for beautiful design and yummy food.

preloader image Seeda Ahmad-Kreuzer
preloader image Seeda Ahmad-Kreuzer
Global Director Social Media and Content Creation

After more than 20 years in advertising working with well-known national and international brands, Seeda decided to specialize in social media at the end of 2012. With the recent rise of content marketing, she established a social media content production team, combining her two passions. In private she is a wife and mother and has a great passion for board sports.

preloader image Stuart Bradbury
preloader image Stuart Bradbury
Managing Director UK

Stuart has worked on both the agency and the client side. He started Avantgarde UK in 2008, following nine years working for ATL and BTL agencies. He has a love of action-packed adventure and has canoed the rivers of Central America, trekked across the Sahara, cycled over the Karakoram Mountains, and holds a black belt in Jiu-Jitsu.

preloader image Tim Strathus
preloader image Tim Strathus
Chief Creative Officer

Tim has been a copywriter and creative director for some of the biggest agencies in ATL marketing. In 2011 he changed his focus to brand experiences and developed activation campaigns for brands such as Mercedes-Benz and VW. He’s won several national and international awards and is a member of the Art Directors Club Germany. He loves music, design and football.

Our Network

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Creating careers

Avantgarde Experts

Avantgarde Experts is the No. 1 personnel agency for marketing, communication and sales experts. From digital, engineering, procurement, logistics, marketing to human resources and office management, Avantgarde Experts recruits high potential students, graduates, professionals, and executives for over 500 national and international brands, large and medium-sized companies, family businesses, agencies, and start-ups.

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Disruptive change consulting

Trendbüro

As Germany's first trend forecasting firm, Trendbüro is a strategic think tank and a consultancy for disruptive change and innovation management. Trendbüro is our partner when it comes to providing deep insights and detailed analysis of consumer values, behaviors, and all kinds of changes in our crazy, global world.

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Sports marketing and player management

Sponsoring

Since 2000 Avantgarde Sponsoring manages all kinds of careers in sports. Football players, TV-hosts, sports brands, World Cup winners, hidden champions, and young talents – our sporty partner has more than 20 years of expertise in sports marketing, player and personality management.

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Reinventing frontend with AI-powered solutions

AddBots

Founded in 2016, addBots specializes in AI-based solutions to power innovative and engaging experiences across platforms. The newest member of the Avantgarde family provides cutting-edge solutions to make contact and stay connected with users, unleashing the true potential of chatbots that excite users and transform them into fans.

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Digital layer for brand experiences

InRadius

InRadius is a digital technology provider, specialising in the digitisation of brand experiences. We develop modern, responsive web-apps, microsites and complete e-commerce and CRM solutions. Over dozens of projects, we have come to understand which digital solutions complement each of the various brand experience formats. That empowers us to develop solutions which are fun, create value and turn both clients and users into fans. Our goal is not replacing the offline experience. Instead, together with you, we enhance it by adding a innovative, digital brand experience layer.

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Turning technology into experiences

361 / DRX

361/DRX is a digital agency for augmented, mixed and virtual reality solutions, and a provider of technology-based brand experiences and interactive content. Following the motto “We turn technology into experience”, they create innovative and interactive experiences that go far beyond the boundaries of reality.

together, we design powerful brand experiences|

and create stories to tell|

– Martin Schnaack